Tag: Marketing & Advertising

Do Or Die: Post-COVID Digital Transformation

COVID-19 brought us a world of questions: What is a novel coronavirus? How does the virus spread? How long will the pandemic last? What can I do to keep my family safe? The outbreak changed life as we knew it—and most of us are still waiting for answers. Small to medium-sized business owners also faced […]

Written by on October 2020

Four Tips For Marketing on a Shoestring Budget

As the world reopens so do businesses, including your competition. The last several months have made a loud sucking sound as cash has flowed out of many businesses who are now faced with profound decisions. How and where to invest in the advertising and marketing that will bring in vitally needed revenue. If yours is […]

Written by on October 2020

What Are Your Goals?

A wise man once said, “Aim at nothing and you will hit it every time.” In the public relations business, much effort and energy are put into creating content, writing engaging news releases and story pitches, prepping clients for interviews, pitching reporters and tracking results. But all of this goes nowhere without a clear understanding […]

Written by on September 2020

Your Marketing Needs to Evolve

In a crisis situation subject to daily/weekly changes, you must continually review and adapt how you are speaking to your customers and managing your brands. Since the COVID-19 pandemic and the Black Lives Matter movement have taken center stage, most organizations have given marketing a lower priority. In this rapidly evolving moment in history, marketing […]

Written by on August 2020